2018-09-01 until 2022-12-31
Funded by/within
Interreg North Sea Region Programme, European Regional Development Fund of the European Union


To unlock the potential of nature heritage brands as a driver for jobs and sustainable regional development, this project will engage small and medium-sized enterprises in nature conservation. Innovative tools and strategies will be developed and tested to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

Brand activation: Improve the access to nature brands with economic value.

Partnerships: Build on, extend and sustain existing collaborations and networks in a transnational partnership scheme.

Sustainable Entrepreneurship: Identify impact of and opportunities for SMEs on sustainable growth opportunities.

Co-creation: Develop new or improved products and services and a market platform in co-creation.


The project aims to increase revenue from sustainable offers and products in line with brand and protection values, increase investment in sustainability and create long-term collaborations in cross-sector knowledge partnerships.


The following partners from five nations will collaborate to link sustainable growth and nature conservation:

Common Wadden Sea Secretariat (CWSS; DE/DK/NL)
Lead Beneficiary

Business Region Esbjerg (Business Region Esbjerg; DK)

Gemeente Ameland (Municpality of Ameland; NL)

Landesbetrieb für Küstenschutz, Nationalpark und Meeresschutz Schleswig-Holstein / Nationalparkverwaltung (The Schleswig-Holstein Agency for Coastal Defence, National Park and Marine Conservation / National Park Authority; DE)

Miljø- og Fødevareministeriet, Miljøstyrelsen (Ministry of Environment and Food of Denmark, Environmental Protection Agency; DK)

Ministerie van Landbouw, Natuur en Voedselkwaliteit (Netherlands Ministry of Agriculture, Nature and Food Quality; NL)

Nationalparkverwaltung Niedersächsisches Wattenmeer (Wadden Sea National Park Authority of Lower Saxony; DE)

Nationalpark Vadehavet (Danish Wadden Sea National Park; DK)

Norges teknisk-naturvitenskapelige universitet (Norwegian University of Science and Technology; NO)

Norfolk County Council (Norfolk County Council; UK)

Provinsje Fryslân (Province of Friesland; NL)

Rijksuniversiteit Groningen/Campus Fryslân (University of Groningen/Campus Fryslân; NL)

Stiftinga Geirangerfjorden Verdsarv (Geirangerfjord World Heritage Foundation; NO)

Waddenacademie (Wadden Academy; NL)

World Wide Fund for Nature - Deutschland (World Wide Fund for Nature; DE)